You’ve been told to eat your fruits and vegetables since childhood. That hasn’t stopped many adults from at least partially ignoring the advice. A Stanford University study published in the journal JAMA Internal Medicine suggests that when vegetables are described in exciting terms consumption increases.
On different days, beets, green beans and carrots were described in different ways at the university cafeteria. They were always prepared the same way. Indulgent phrases like “Sweet Sizzlin’ Green Beans” and “Twisted Citrus Glazed Carrots” had 25% more people choosing that vegetable compared to basic descriptions like beans and carrots. Indulgent descriptions also increased the amount of vegetables consumed by 23%.