It all began back in 1986 when two brothers started a company with a mission to bring consistent quality to the sports nutrition industry. It wasn’t long before people started noticing that Optimum Nutrition protein powders mixed up so easily and tasted exactly as expected shake after shake.

Once ON established its reputation for superior quality, a series of innovations began to hit the market. We produced the first instantized BCAA Powder, the first casein protein and the first all-whey protein bar made with crisps. Platinum Hydrowhey was introduced at the 2009 Olympia Weekend, and at this year’s Arnold Sports Festival, we’re unveiling a product that will change the way everyone looks at protein powders.

You’ll have to wait until March 4th to hear about our latest innovation, but you can sample ON’s success right now by logging onto Twitter.com and telling the world what you appreciate most about Optimum Nutrition. Tag your Tweet #ON25Years and we’ll send you samples in the mail. It might be packets of powder or protein bars. You must be 18 years or older and have a valid U.S. street address to participate. Offer ends February 1st. One prize awarded per household.