25 Ways To Celebrate Your True Strength

To celebrate 25 years of helping highly motivated people realize impressive physical goals, we’ve put together a list of popular assumptions that can hold anyone back from attaining True Strength. Getting to that level will also require some new thinking along with serious motivation, which is why another list is filled with a variety of physical challenges. Both lists are designed to help you bring up weak spots and develop strengths you might not have known you possessed. That’s what True Strength is all about.

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12 ½ True Strength Challenges

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25 Years Of Greatness

It all began back in 1986 when two brothers started a company with a mission to bring consistent quality to the sports nutrition industry. It wasn’t long before people started noticing that Optimum Nutrition protein powders mixed up so easily and tasted exactly as expected shake after shake.

Once ON established its reputation for superior quality, a series of innovations began to hit the market. We produced the first instantized BCAA Powder, the first casein protein and the first all-whey protein bar made with crisps. Platinum Hydrowhey was introduced at the 2009 Olympia Weekend, and at this year’s Arnold Sports Festival, we’re unveiling a product that will change the way everyone looks at protein powders.

You’ll have to wait until March 4th to hear about our latest innovation, but you can sample ON’s success right now by logging onto Twitter.com and telling the world what you appreciate most about Optimum Nutrition. Tag your Tweet #ON25Years and we’ll send you samples in the mail. It might be packets of powder or protein bars. You must be 18 years or older and have a valid U.S. street address to participate. Offer ends February 1st. One prize awarded per household.

Pros & Cons of A Big Breakfast

The word breakfast comes from the term ‘breaking the fast’ which took place during the 7 to 9 hours you were sleeping. This is especially important to active individuals who are frequently in a state of muscle recovery and glycogen resynthesis. The importance of breakfast has taken on a new meaning for dieters who have been told that sitting down to a big morning meals helps reduce calorie consumption throughout the day.
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Green Tea Extract is Super Potent

No one would argue that people who exercise with intensity are doing their body a world of good. But the effort releases free radicals that can damage cells if left unchecked. That’s where antioxidant support comes in. A recent study published in Journal of Food Biochemistry found that polyphenol-rich green tea extract is a potent free radical scavenger that neutralized their adverse potentially effects.

True Strength Moment: Green tea extract is one of the natural energizers in ON’s new Essential Amino Energy. The idea behind this versatile beverage was to provide active individuals with an anytime boost of natural energy and muscle-building amino acids. Maybe some antioxidant support too.

Glanbia Acquires BSN

19 January 2011 – Glanbia plc, the international nutritional ingredients and cheese group, is pleased to announce the acquisition of Bio-Engineered Supplements and Nutrition (BSN®), for a total consideration of US$144 million (€108 million). The business is being acquired on a debt free basis and is expected to be earnings enhancing in 2011.  The acquisition is funded through Glanbia’s existing banking facilities.

Glanbia plc is an international nutritional ingredients and cheese group, headquartered in Ireland. Glanbia has over 4,000 employees worldwide, including Joint Ventures and Associates. The Group has three business segments – US Cheese & Global Nutritionals, Dairy Ireland and Other Business. Glanbia also has three principal international joint ventures – Southwest Cheese in the USA, Glanbia Cheese in the UK and Nutricima in Nigeria – as well as a number of small Irish-based joint ventures and associates. Glanbia is listed on the Irish and London Stock Exchanges (Symbol: GLB).


Glanbia is the owner of Optimum Nutrition, ABB, and now BSN.